The Coca-Cola Company has a rich, 70-year tradition of supporting international football, now in more than 100 countries. But Coca-Cola is more than just a sponsor of football - it is also a builder of the sport, promoting football at every level of the game around the globe, from grassroots programmes to the FIFA World Cup™, the largest single-sport event in the world.
Coca-Cola has a real heritage and demonstrated commitment to football in this country - we've been investing in the sport in Great Britain for over 35 years. Tapping into what people are most passionate about, at the heart of their communities, and adding to their experience and enjoyment is at the root of everything Coke does and at the centre of why football is so important to us. For more information on Coca-Cola football, please visit the website www.coca-cola.co.uk/football
Coca-Cola and FIFA:
Coca-Cola is one of the longest-standing corporate partners of Fédération Internationale de Football Association (FIFA), with a formal association since 1974 and an official sponsorship of FIFA World Cup™ that began in 1978. Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950. Coca-Cola also suppports the FIFA/Coca-Cola World Rankings, a computerized ranking system that provides a regular status classification of all senior national teams throughout the world.
In November 2005, FIFA and The Coca-Cola Company signed a partnership renewal for another 16 years, from 2007 until 2022.
Coca-Cola and Scottish Football
Coca-Cola has long supported football in Scotland, through local partnerships with a number of professional clubs, eight years of investment in the Coca-Cola 7's, and a top-level presence at Hampden Park, Scotland's Field of Dreams. Innovative promotions, such as 'Win A Player', have underlined Coca-Cola's commitment to the fans to enhance their enjoyment of and access to football.
Coca-Cola and the Football League
The partnership with the Football League in England is the biggest domestic football commitment ever by Coca-Cola. The strength of the partnership is based on a unique fit between Coca-Cola and the Football League: both have been around for over 100 years at the heart of communities in this country, bringing people together - both share a real heritage and authenticity, sense of optimism and openness to everyone.
Minute Maid Schools Cup
In partnership with the English Schools Football Association, Coca-Cola runs Europe's biggest full-sided schools football tournament, the Minute Maid Schools Cup. With over 40,000 girls and boys participating at U13 level from some 2,600 schools, the Minute Maid Schools Cup gives young players the chance to compete in a structured national tournament, with the Regional and National Finals played at top professional stadia.
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's most-valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1 billion servings each day. For more information about The Coca-Cola Company, please visit the Web site www.coca-cola.com.
